A dull setting was once turned into something stunning in a matter of minutes, which shocked everyone there. It seemed like a magic trick was going on in plain sight at that moment. Often, an event stylist is the one who changes things like this, shaping the mood before anyone even knows it. Colour, texture, and mood tell stories, so these small details are important. Designs That Make You Feel During a busy launch night, a marketer said in a whisper that the story has a real effect when people feel like they are a part of it. This is the main idea behind experiential marketing , in which everything you see, smell, or hear is used to tell a story. People moved slowly through the room, almost taking in every detail. This shows that emotional engagement always lasts longer than well-thought-out presentations. Making Atmosphere with Purpose A rapid change in the lighting once turned a relaxed get-together into something much more serious. Someone who was an event stylist ...