How Immersive Brand Experiences Shape Modern Global Business Event Strategies

 When a brand triggered a sensory installation, the crowded, noisy show hall became quiet. All of the people there stopped. The phones rang. The break showed that they had power. Experiential storytelling is very important for all types of businesses. 

 https://www.diigo.com/item/note/bdizk/5s9b?k=8a5a166809bcf32dcf46120b63e7f1f4

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